Most service business websites look fine but do nothing. The problem isn't your color palette or your logo. It's that no one can tell what you do, who you help, or what to do next. After redesigning websites for therapists, consultants, attorneys, and nonprofits, here's exactly what your website design should include and what's quietly working against you.

Your design is clean, your logo is polished, your colors are on-brand, and your inbox is quiet. If that sounds familiar, the problem almost certainly isn't your design. It's your copy, and specifically, who it's written for. Most service business websites are written about the owner instead of for the client. Here's a page-by-page framework for fixing that and converting more visitors into booked consultations.

Your design is clean, your logo is polished, your colors are on-brand, and your inbox is quiet. If that sounds familiar, the problem almost certainly isn't your design. It's your copy, and specifically, who it's written for. Most service business websites are written about the owner instead of for the client. Here's a page-by-page framework for fixing that and converting more visitors into booked consultations.