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A blog for small business owners
Behind the Curtain
We all want a thriving business, one that crushes annual projections and drives new leads like a well-oiled machine. The truth is, most of this growth is attributed to the backend of your business - systems, funnels, content & so much more. Here, we discuss the not-so-pretty parts of your business along with building sustainable websites. Enjoy!
The free marketing tool that actually drives traffic, but almost no one uses
Most business owners set it up once and never go back. But your Google Business Profile is one of the highest-value, zero-cost marketing tools you already have access to, and optimizing it takes less than an hour. Here are five specific updates that move the needle on local visibility, client inquiries, and how Google ranks you against the competition.
Sep 107 min read
Internet real estate: why showing up in more places means more clients finding you
Think of your online presence the way you think about real estate: the more valuable properties you hold, the more visible you are. For therapists in private practice, that means showing up on the right directories, platforms, and niche listings, consistently, with a clear message. Here's how to build an internet real estate strategy that brings the right clients to your door.
Sep 77 min read
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