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A blog for small business owners
Behind the Curtain
We all want a thriving business, one that crushes annual projections and drives new leads like a well-oiled machine. The truth is, most of this growth is attributed to the backend of your business - systems, funnels, content & so much more. Here, we discuss the not-so-pretty parts of your business along with building sustainable websites. Enjoy!


How to get more from SimplePractice on your therapy website
You're already using SimplePractice, but is your website actually getting the most out of it? Most therapists have it set up inside the platform, but it's barely showing up in the client experience on their site. The booking widget is missing or hard to find. The intake process is disconnected. The client portal isn't being used as a trust signal. Here's how to fix all of that and make SimplePractice work harder for your private practice.
Apr 256 min read


What private-pay therapy websites actually need to do
Most therapy websites look fine. The problem is that looking fine and actually performing are two very different things — and for therapists building a private-pay practice, that gap has a real dollar figure attached to it. Here's exactly what your therapy website needs to do to attract the right clients, build trust before anyone reaches out, and convert visitors into booked consultations.
Mar 17 min read
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