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the blog
Behind the Curtain
We all want a thriving business, one that crushes annual projections and drives new leads like a well-oiled machine. The truth is, most of this growth is attributed to the backend of your business - systems, funnels, content & so much more. Here, we discuss the not-so-pretty parts of your business along with building sustainable websites. Enjoy!
You asked, we answered: The most common website questions from Service Business Owners
Your design is clean, your logo is polished, your colors are on-brand, and your inbox is quiet. If that sounds familiar, the problem almost certainly isn't your design. It's your copy, and specifically, who it's written for. Most service business websites are written about the owner instead of for the client. Here's a page-by-page framework for fixing that and converting more visitors into booked consultations.
May 118 min read
Your website copy is written for the wrong person, and it's costing you clients
Your design is clean, your logo is polished, your colors are on-brand, and your inbox is quiet. If that sounds familiar, the problem almost certainly isn't your design. It's your copy, and specifically, who it's written for. Most service business websites are written about the owner instead of for the client. Here's a page-by-page framework for fixing that and converting more visitors into booked consultations.
May 15 min read
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